Connecting to HubSpot

Connect Tally Street to HubSpot

Connecting Tally Street to HubSpot takes just seconds. You must be a Super Admin or have a role in HubSpot that includes access to the App Marketplace.

  1. Log into Tally Street or create a new account. New subscribers will need to connect Tally Street to their accounting software first, or there won’t be anything to send to HubSpot!
  2. Select Connected Platform in the left menu.
  3. Click Connect on the card for HubSpot and you’ll be guided through the integration process.
  4. After successfully authenticating and granting access, customer data and insights generated by Tally Street will automatically be sent to HubSpot.
Authorization to connect Tally Street to HubSpot

Company And Contact Matching

First, Tally Street matches the customer record in the accounting system to the record in HubSpot. To maximize the number of matches, it’s recommended that:

  1. The primary contact for the customer in the accounting system and/or on the sales invoice or receipt should also be a contact in HubSpot, assigned to a company, and with the same email address in both platforms.
  2. If there isn’t a match on the contact’s email, matches will be tried using the internet domain (eg, abc-inc.com) pulled from the contact’s email or the website. Most HubSpot company profiles already include the domain, but it may need to be added to the account platform.
  3. If #1 and #2 don’t result in a match, then a match will be attempted based on the Company Name.

Therefore, the customer would ideally have the same company name in both HubSpot and your accounting software.

OPTION: If no match is found, then Tally Street can create a new Company and add the billing contact from the accounting system as the first Contact.

Properties Synced To HubSpot

The following Contact property is created and synced from Tally Street into HubSpot.

Contact PropertyDescription
Billing Contact (Tally St)Contacts who appear on customer invoices will have this property set to "Yes".

The following Company properties are created and synced from Tally Street into matching companies in HubSpot.

Company PropertyDescription
Billing Contact (Tally St)Contacts who appear on customer invoices will have this property set to "Yes"
Customer Segment (Tally St)Customer segment determined based on purchasing and payment history
LTV (Tally St)The customer’s lifetime value is sum of all sales made to the customer
Number of Transactions (Tally St)The total number of sales invoices and receipts
Total Sales YTD (Tally St)Total sales for the year to date
Total Sales Last Year (Tally St)Total sales for last year
Total Sales 2 Years Ago (Tally St)Total sales for two years ago
Total Sales 3 Years Ago (Tally St)Total sales for three years ago
Sales Rank (Tally St)Sales rank over the trailing 12 months
First Sale (Tally St)Date of the first sale recorded in accounting
Months Since First Sale (Tally St)Months since the first sale
Most Recent Sale (Tally St)Date of the most recent sale recorded in accounting
Months Since Recent Sale (Tally St)Months since the most recent sale
Outstanding Balance (Tally St)Total invoice amount outstanding or to be paid
Overdue Balance (Tally St)Total amount that is overdue or late
Oldest Outstanding (Tally St)Date of the oldest invoice still outstanding
Max Days Overdue (Tally St)Number of days that the oldest overdue invoice is overdue
Number of Outstanding InvoicesNumber of invoices with an unpaid balance
Number of Overdue InvoicesNumber of invoices with an overdue, unpaid balance
Unusually LateSet to “yes” if a customer’s payment performance is getting worse and might be at more risk
Payment Term (Tally St)Average payment term, eg, net-30
Avg Days to Pay (Tally St)Average number of days it takes for the customer to submit payment
# On-time Payments (Tally St)Number of times payments were made on or before the due date
# Late Payments (Tally St)Number of times payments we made after the due date
Accounting Customer ID (Tally St)The unique customer ID used in the connected accounting system
Most Recent Sync (Tally St)The date of the most recent sync from Tally St

Events Sent To HubSpot

Note: Requires HubSpot Professional or Enterprise and the HubSpot RevOps Pro app by Tally Street.

Key changes to a Company’s profile are also posted as events in the activity timeline for companies and contacts.

EventDescription
Customer Segment ChangeAn event is generated when the Customer Segment (Tally St) property changes, eg, changing from Champion to Don’t Lose Them. The event is posted to the activity history for both the Company and its Contacts.
Overdue InvoiceAn event is generated when a customer invoice becomes overdue. The event details include the invoice number, the due date, and the unpaid balance. The event is posted to the activity history for both the Company and the Contact with Billing Contact (Tally St) property equal to Yes.

Workflows For HubSpot

Note: Requires HubSpot Professional or Enterprise and the HubSpot RevOps Pro app by Tally Street.

HubSpot workflows help you automate marketing, sales, and service processes to make your team more efficient. Tally Street creates workflow recipes that you can immediately use as-is or expand to meet your specific needs.

Set enrollment criteria to automatically enroll records and take actions on your contacts, companies, deals, quotes, and tickets. You can also take actions on associated records, such as updating the company associated with a contact enrolled in the workflow.

WorkflowDescription
OnboardingInternal workflow created for the HubSpot administrator who added the Tally Street app. The workflow creates steps and tasks to help you update HubSpot settings to make the best use of Tally Street.
New ChampionThis workflow is triggered by a Customer Segment Change event (see above) and notifies the company owner if the customer moved into the Champion segment.
Churn RiskThis workflow is triggered by a Customer Segment Change event (see above) and notifies the company owner if the customer moved into the Don’t Lose Them or Give Attention segments.
A/R AutomationThis workflow is triggered by the Overdue Invoice event (see above) and (1) sends an email to the billing contact at a customer then (2) checks 7 days later if there is still an overdue balance, and if so it assigns a task to the owner of the billing contact. No email will be sent until the draft email is reviewed and published, and the workflow is turned on.

Things to Try in HubSpot

View New Properties And Events

The new Tally St properties will be immediately available in a Tally St section for each Company. The properties can be managed, hidden and reordered using HubSpot’s property settings.

Company and Contact events will start to appear in the Activity feed as they happen. Many have additional details and all of them can be put to great use in HubSpot workflows.

HubSpot activity timelines created by Tally Street RevOps

Build Dashboards and Reports

The dashboard and reporting options are almost limitless. The new company properties can be combined with other company, contact, deal, etc. properties to produce very rich analyses both inside and outside of HubSpot.

The following examples include a customer insights dashboard with year to date sales for each customer segment and a list of customers flagged as possible churn risks.

HubSpot dashboard with customer data from Tally Street RevOps

 Or Quickly Analyze And Report On Customers With The Most Sales This Year, Their Lifetime Value, Amounts They Owe, And More.

HubSpot + Tally Street customer LTV

Create Smarter Active Lists

The new company properties can be used to enhance existing lists and create new ones.

This example can be quickly built by filtering on companies with a Customer Segment of “Promising” and with three (3) or more months since their most recent sales transaction. Customer profiles are easy to see with columns for lifetime value (LTV), overdue balance, months since recent sale and the date of their first sale.

HubSpot customer list using Tally Street customer data

Trigger Better Workflows

The Tally Street events and properties can be used to trigger workflows. This sample workflow is triggered by an event recording the customer’s segment changing to “Don’t Lose Them” or “Give Attention” — a new churn risk. The workflow then creates a task the contact owner to check in with the customer.

HubSpot task using customer data from Tally Street RevOps

Uninstall Tally Street from HubSpot

To uninstall the Tally Street from HubSpot: (1) log into HubSpot, (2) go to your settings, scroll down to Integrations, and view your Connected Apps, (3) select More next to Tally Street and Uninstall.

You’ll then have an opportunity to reconnect Tally Street to HubSpot.

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